Tracerco – Trade press ad
Tracerco are one of the worlds leading suppliers of tracing equipment to the oil industry. They provide on-site resources to improve the success rate of oil drilling operations. They wanted to promote their offer through press advertising in selected trade publications.
A trade press campaign was conceived to position the company as pre-eminent within their field. This was done through explaining how accurate and efficient their system is, in a clear and concise way. The adverts were placed in trade publications. As the target audience had a deep interest in the subject matter, our task was to communicate their offer clearly and succinctly to a relatively captive audience. I created this campaign during my time working for Golley Slater, Cardiff.