Centre for Business logo design
The Centre for Business provides business advice, training and premises and is one of the longest-established business support organisations in South Wales. The brief was to rebrand them with a fresh image that helped to convey the breadth of their new offer.
We wanted The Centre for Business to be perceived as the pre-eminent source of business advice in S.E. Wales. The logo design incorporates graphic arrows representing information being emitted from the centre. The arrows are 2 different sizes representing advice for small and large businesses. The arrows also represent compass points expressing the broad geographical coverage of the organisation.