M Tracking logo design
M Tracking are a web analytics company tracking customers online actions and responses. The brief was to create a new brand for the company that reflected the state-of-the-art nature of their online product.
We felt that the logo design should reflect the highly technical nature of the services offered and position the company as cutting edge. This was vital for the market they were in. An icon was designed to symbolise the interaction of online clicking. This formed the graphic device for the logo along with a high-tech display typeface.