Peopletracer is a B2C website allowing users to trace family and friends. The brief was to create a new brand that gave the company an identity and a strong retail personality.
The concept for the new brand was based around 'Digger' the company mascot featured in the logo. The fun and friendly attributes of ‘Digger’ were carried through the website as he retrieves information about your family and friends. The brand values are applied to the interface to interact and engage with users and enhance their user experience when using the site. I created this brand during my time working for Golley Slater, Cardiff.