Faithful+Gould – Corporate brochure
Faithful+Gould are one of the world's leading project and cost management consultants for the construction industry. I created the brand based around the positive icon and the strapline of 'Constructive Expertise' expressing that they add value to every project they undertake. The project was to produce a company brochure and suite of literature that projected their new brand. I created this brochure during my time working for Golley Slater, Cardiff.
Faithful+Gould are one of the best companies in their industry. The task was to convey this through every piece of visual communication they produced. The corporate brochure was a key part of this. Therefore high production values were essential to project their pre-eminent nature. A 210x210 square brochure was designed featuring a bespoke ring binder, metallic inks and a die-cut cover. The brochure was then housed in a sleeve made from a specialised paper. This protected the brochure and added a sense of quality. Faithful+Gould are involved with some of the worlds most iconic buildings, so careful consideration was given to photography throughout the piece. Featured images were used as large as possible and colour corrected to deliver maximum impact. The metallic silver used across all literature helps to represent the precise, ‘engineered’ nature of their service - the experts in construction.