DAD logo design
DAD is a charity that promotes fatherhood. The brief was to create a new logo that was more contemporary in style to relate to the target audience of men predominantly in their 20's.
The Logo design is a stylised expression of a father and child. As most fathers are in their 20's, we felt it was important to position the brand as stylish, contemporary and relevant. This was a prime consideration in the use of typography using a fashionable display font for the charity name. The icon was also developed to be visually appealing and was a representation of a father and child.