Patent Seekers get a new brand

Posted by on Oct 21, 2012 in Branding
Patent Seekers get a new brand

Patent Seekers asked us to look at their brand. They specialise in patent search and analysis, providing services to Patent Attorneys. They specifically asked to refresh the existing brand to position it in a far more dynamic way. This would allow it to standout in the competitive marketplace

The concept for the icon is based upon protecting your patent. The logo featured a transparent protective box built around a ball which represented the original thought that was being patented and therefore secured. It’s an abstract way of symbolising a shield around intellectual property. Because the client deals with many hi-tech patents, the look of the logo had to reflect this. The brand has now been rolled out throughout all the marketing materials.

So job done, and a happy client.

Patent seekers display stand