Overview

Société Générale are one of the top 5 banks in France. They wanted to promote their UK Growth funds to a UK audience in a innovative and attention grabbing way.

Solution

The concept of 'Ensure your investments live happily ever after' was conceived to deliver the massage. CGI fairytale imagery was also commissioned to support the concept. This created intrigue and interest for a product lacking emotion and impact. Given the relatively conservative 'me-too' marketplace, it gave the product a huge competitive advantage and served as a vehicle for a whole campaign from tube posters, adshels and online banner advertising. I created this project during my time working for Golley Slater, Cardiff.

Services

• Advertising