Faithful+Gould are one of the world's leading project and cost management consultants for the construction industry. The brief was to rebrand the organisation. This included all their marketing material from print to online activity.
The old logo being replaced featured an ampersand between the two words in the company name. I decided to replace this ampersand with a 'plus' sign. This represented the positivity that Faithful+Gould add to every project they undertook. The strapline 'Constructive Expertise' was developed to underpin this and became the central ethos for the organisation. I created this brand during my time working for Golley Slater, Cardiff.