Berry Smith LLP logo design
Berry Smith LLP are a large independent law firm based in South Wales. The brief was to update their current brand to project a more dynamic and progressive organisation along with creating a point of difference over their competitors.
It was decided to position the company as 'The experts that solve your legal problems'. This concept was developed into a company strapline, 'The Legal Solution'. The logo design is based upon a styled maze created from the initials of the company. The new brand establishes the proposition that Berry Smith will guide you through the legal maze, and forms a compelling reason to use their services over their competitors. I created this brand during my time working for Golley Slater, Cardiff.