Overview

Societe Générale are one of the top 4 banks in France but are relatively unknown in the UK. 'Key facts' brochures were produced to launch their range of Unit Trusts to the UK market.

Solution

The brochures needed to convey a point of difference to differentiate them from their competition. Essentially it was a reason to buy from them over their competitors. The concept of 'Survival of the Fittest' was created to achieve this aim. It allowed us to create striking covers with highly impactful art direction in a relatively conservative 'me-too' marketplace. Key elements of the image were highlighted in the corporate colour of red. The objective of creating a memorable and differentiated suite of literature was achieved. I created this project during my time working for Golley Slater, Cardiff.

Services

• Design
• Advertising