Office Image are one of the UK's leading office interior design, office refurbishment, fit out, and business relocation company. The brief was to create a completely new brand that positioning the company as pre-eminent within their industry. Given the stylish nature of the office refits on offer, consideration was given to making the new logo stylish and contemporary.
We felt that the modular nature of the refits would provide a starting point for the icon of the logo. So a stylised version of the company initials was combined with a sense of a modular office plan to create a unique and memorable 'marque'. The letter O's of the typeface reflected the circular nature of the icon and helped the two elements sit together. The typeface also helped to project a contemporary image for the new brand.