Business Link is the Governments online resource for businesses containing information, support and advice. They wanted to raise awareness on a national level about the business support services on offer on their website.
A 'Business Doctor' character was developed to help deliver the message throughout this campaign. It gave much needed personality to the brand which was greatly lacking. It also helped to create impact and delivered the information in a 'softer', less intimidating way. Given the subject matter and concern around the subject, it was the ideal solution to deliver the right message to the right audience. I produced this work during my time working for Golley Slater, Cardiff.