Berry Smith LLP Solicitors – Customer pack


Berry Smith are a large independent law firm based in South Wales. They wanted to refresh their brand to give them a competitive advantage. New literature was reduced as part of the rebrand including a customer pack comprising of a bespoke folder and inserts for each of their services.


I positioned the new brand as ‘The Legal Solution’. This communicated that Berry Smith would guide their customers through the legal maze to a point of solution. Each service in the customer pack featured a commissioned CGI illustration. Each illustration was conceived to express the nature of the service but also included a 'puzzle' theme. I created this brand during my time working for Golley Slater, Cardiff.


  • Design
  • Branding
  • Advertising
  • Web